Showing hosts Mel and Sue having a little trouble finding the famous big white tent, BBC have just released this brand-new trailer for The Great British Bake Off 2014.
But with not even the slightest glimpse of contestants or confectionery, their still giving little away.
By inevitably ending with the words ‘Coming Soon’, the ad still leaves viewers with the question: When does it start? Though an official Bake Off 2014 air date is still to be announced, we expect series 5 to reach our screens around mid-August (that’s when all the previous series have started), moving over to its new home of BBC One.
With viewing figures having grown each year over on BBC Two, 2013 audience numbers reaching a massive 7 million mean The Great British Bake Off has quickly become one of the Beebs flagship shows.
As well as being somewhat inconveniently distracted by hosts Mel Giedroyc and Sue Perkins, contestants will again be judged by viewer favourites Paul Hollywood and Mary Berry.
We’ll bring you more news on Bake Off 2014, including the exact start date, just as soon as it’s revealed.
UPDATE: The start date for series 5 has now been set for Wednesday, 6 August at 8:00pm on BBC One.